# Location Analytics and Site Selection > Discover the Next Geo difference in location analytics and data solutions. Transform spatial data into strategic decisions to gain competitive advantage. *Source: https://nextgeography.com/en/ · Language: en · Updated: 2026-07-25T14:48:50+00:00* *Site index for agents: https://nextgeography.com/llms.txt* POWER OF LOCATION · LOCATION ANALYTICS ## Site selection is no longer guesswork. Next Geo puts store and branch location decisions on data in 14 sectors, from retail to banking, with AI-supported location analysis. Request a demo See a sample report→ NEXT GEO · LOCATION ANALYSIS SAMPLE ANALYSIS Candidate sites Catchment A real map of Istanbul covering Kadıköy, Göztepe and Ataşehir; commercial point density is darkest at the Kadıköy centre, with a second corridor running along Bağdat Caddesi. Kadıköy87 Ataşehir82 Göztepe79 SCORE RANKING · OUT OF 100 01 Kadıköy 87 02 Göztepe 82 03 Ataşehir 79 The density on the map is real commercial point data; the scores are a sample. POPULATION REACHABLE BY DRIVE TIME 05 5 min 25,711 10 10 min 162,597 15 15 min 517,650 Population reachable by car from the candidate point in Kadıköy. The 10-minute band covers 6.4 km² and 2,043 commercial points. Map © OpenStreetMap contributors · © CARTO · Population: Kontur, CC BY 4.0 8 PRODUCTS 14 SECTORS 120+ BRANDS ### From retail to banking, brands across different sectors work with Next Geo. Türkiye İş Bankası Kuveyt Türk Domino's Pizza Watsons ebebek Madame Coco Brisa Doğuş Oto Yataş Bedding ZES Coffy NEXT GEO GLOBALLY ### Next Geo is the only Turkish company on Geoawesome’s Global Top 100 Geospatial Companies 2026 list. See the list on Geoawesome →(opens in a new tab) Geoawesome’s Global Top 100 Geospatial Companies 2026 list: a grid of one hundred company logos, with Next GEO among them Geoawesome’s Global Top 100 Geospatial Companies 2026 list in full. 9 products 6 solutions 14 sectors 120+ corporate brands The product, solution and sector figures count what is named on this site; all three can be counted by hand. The brand figure is the total number of brands Next Geo works with — the eleven named with their logos below are a part of it. Founded 2020 Head office Maslak, Istanbul WHY NEXT GEO ### Next Geo turns location data into insight that means something for your brand. With solutions that understand your sector, a strong data foundation and AI-ready technology, Next Geo is a dependable location-technology partner for anyone who wants to grow in the right place, with the right data. #### A rich data library Instant access to demographic, sector and mobile data across Türkiye. #### Strong technical foundations Run your analyses quickly and without friction, in web and mobile applications built on current technology. #### An AI foundation Reach smarter, more predictive location decisions with algorithms that learn. PRODUCTS ### Location Technology Powered by AI Choose a product Location Analysis Web Point Report Location Analysis Mobile Setup and Integration Address Solutions Next Geo Tailor GeoView Sahanın Gücü Route Optimization #### Location Analysis Web Location Analysis Web is an AI-powered, web-based analysis and decision-support platform. It lets you visualise Next Geo’s rich data library, upload your own data, and shape your location decisions with evidence. Explore the web version Location Analysis Web interface: an analysis area drawn by hand over a map of Istanbul, the retail points inside that area, and panels on the right showing employee counts and employment distribution. Location Analysis Web — area drawing and the demographics panel. #### Point Report Point Report is a data-driven decision-support document that analyses in depth the demographic make-up, competitive position and access potential around a specific address. GeoBrain writes the report’s AI commentary, and the report can also be requested over WhatsApp. Explore Point Report Bands of 5, 10, 15 and 20 minute access areas spreading from one point on a dark map of Istanbul, with a four-colour time key at the right. Point Report — the real access area by walking and driving time. #### Location Analysis Mobile Location Analysis Mobile is an AI-powered mobile application that lets field teams decide on the spot and quickly. Carrying Next Geo’s data foundation onto a mobile platform, it handles everything from location reporting to route building instantly, through a friendly interface. See the mobile app A dark map with a 500 metre ring drawn around Bağdat Cad. No:112, beside rows reading a location report of 82 out of 100, 31 thousand people within 500 metres and 7 competitors, plus a download button. Location Analysis Mobile — the location report produced at the site itself. #### Setup and Integration Next Geo products can be brought into service with minimal operational load. Whether it is a small field deployment or a large data integration, our platforms adapt easily to your in-house systems thanks to a flexible architecture. See what integration covers Four numbered steps threaded on a vertical line: choosing the deployment model, defining users and permissions, connecting data sources, and team training through to go-live. Setup and Integration — going live in four steps. #### Address Solutions Address data can mean something on paper, but it becomes strategic once it comes alive on a map. Next Geo’s Address Solutions turn your address data into intelligent maps across every process — from customer addresses to delivery points, from territory ownership to service areas. Explore address solutions A raw address record card of three grey lines at the left, a magenta arrow in the middle, and at the right a street map with one point at the intersection of two crosshair guides. Address Solutions — from a raw address record to a located point. #### Next Geo Tailor Not an off-the-shelf product, but location technology developed for you. With Next Geo Tailor, meet a solution built around your business, your data and your decisions. Explore Tailor Four numbered cards in two rows: mapping the decision processes, surveying the existing data sources, identifying the gaps, and writing the scope and the measure of success. Next Geo Tailor — needs analysis and business process mapping. #### GeoView GeoView is not just a store map; it gives your brand’s digital shop window an experience built around your locations. Answer your customers’ “Where are you?” not with a pin alone, but with design, style and brand coherence. Explore GeoView A browser frame carrying the brand's own address bar above a map of Istanbul, with ten magenta store markers spread across both shores. GeoView — a map that runs on your own site, in your own colours. #### Sahanın Gücü Sahanın Gücü is the field operations platform that puts visit planning, field capture and reporting in one flow. Pick the points on the map, assign a date and a requirement to the team, and watch surveys, check-ins and actions land at head office as they happen. See Sahanın Gücü A Google map of the Kâğıthane–Levent–Etiler corridor with 43 points marked in three status colours, beside a key reading 14 visited, 21 planned and 8 waiting. Sahanın Gücü — a visit plan on the map, with status labels. #### Route Optimization Route Optimization is the decision layer that sets which point, in which order and in which vehicle, against distance, time and capacity. The plan lands on the phone in the field, and the visit that happened comes back to head office. See Route Optimization A pale grey map of Istanbul with a pink route line running through eight numbered stops and closing back where it started. Route Optimization — a round of visits, put in order. Nine products, nine buttons. The description and page for whichever you pick open here. CHANNEL · WHATSAPP LOCATION REPORT ### Getting a location report is now as easy as sending a location on WhatsApp. Send the location you want analysed to the WhatsApp line assigned to you — as an address link, as coordinates, or as a plain address. The report process starts automatically, and the finished location report comes back in that same chat. Next Geo Location Analysis users reach the report they need within a few minutes, just by sharing a location — without signing in to the web or the mobile app. #### Send the location An address link, coordinates, or a plain address. All three work on the same line. #### The process starts itself The analysis for that location is set up on its own, using the report template defined for your company. #### The report comes back to the chat The finished location report reaches you in the same WhatsApp chat you sent the address to. WhatsApp Location Report is not a separate product: it is Point Report’s delivery channel. To use it, you only need to share your phone number with us. Share your number See Point Report → SOLUTIONS ### Data-Driven Strategic Solutions. Our AI-powered models analyse regional data to deliver faster, more accurate and more predictive results. Whether you are opening a new store or revising your field strategy, we are alongside you at every step with smart solutions built for you. A pale grey map of Kadıköy with two nested navy circles and pink points between them. #### Location and Area Selection AI-powered analysis identifies high-potential areas, so you reach the right location decision when opening a branch, a store or a service point. See the six core elements→ #### Forecasting Our forecasting models for sales, demand and customer behaviour let you shape your location-based strategies on data rather than instinct. Look at the forecasting models→ #### Optimization With location-based optimisation you can plan your branch network, delivery routes and field operations for the best return on cost, time and performance. See the optimization stages→ #### Segmentation By analysing demographic, economic and spatial data we build location-based customer segments, making your marketing and investment strategies more targeted. Explore the segment types→ #### Reporting Comparative, detailed reports visualise location-based analysis so you can support strategic decisions with data that is quick to read and dependable. See the report types→ #### Data Services Address matching, validation, enrichment and de-duplication make your data clean, joined up and ready to analyse, strengthening every decision that rests on it. See the four operations→ SECTOR SOLUTIONS ### Smart Solutions for Every Sector, Suited to Every Location From banking to retail, from fast delivery to charging stations, we reshape growth, targeting, performance management and investment planning with location-based intelligence. A pale grey map of Istanbul with three point layers stacked in different colours. Choose a sector Retail Banking Fuel FMCG Real Estate Charging Station Automotive Health Telecommunication Insurance Advertising Fast Delivery Food and Beverage Public #### Retail In retail, choosing the right location is critical to store performance and customer satisfaction. With a strong data foundation and AI-powered technology, Next Geo helps retailers optimise their location-based strategic decisions. Store Location Selection Revenue Forecasting Store Segmentation Performance Targeting Go to the Retail page→ #### Banking In banking, the accuracy of branch and ATM locations is critical to both customer satisfaction and profitability. With a strong data foundation and AI-powered technology, Next Geo offers solutions built for banks’ location needs and helps them raise the efficiency of their branch and ATM networks. Branch Location Selection ATM Transaction Count Estimation Branch Network Optimization Geocoding Services Go to the Banking page→ #### Fuel In fuel retail, choosing the right location is critical to dealer performance and customer satisfaction. With a strong data foundation and AI-powered technology, Next Geo helps you raise the efficiency of your stations and your distribution network. Station Network Optimization Station Visit Planning Market Change Report Station Environment Report Go to the Fuel page→ #### FMCG In FMCG, the right location strategy and effective field operations are the key to competitive advantage. With a rich data library and AI-powered technology, Next Geo helps FMCG companies optimise their trade marketing and operational activity. Sales Point Penetration Analysis New Sales Point Acquisition Product Segmentation Revenue Forecasting Route Optimization Field Visit Applications Go to the FMCG page→ #### Real Estate In real estate investment, analysing the surroundings correctly matters as much as the property itself for high returns and sustainable success. With a strong data foundation and AI-powered technology, Next Geo gives you thorough, dependable information about your investment area so you can decide strategically. Brand Mix Analysis Social Environment Analysis Demographic Analysis Retail Street and Mall Analysis Go to the Real Estate page→ #### Charging Station As electric vehicles spread quickly, charging-station investment has taken on strategic importance. With a strong data foundation and AI-powered technology, Next Geo helps you place those investments in the most productive locations. Site Selection Analysis Macro Strategy Report Competition Report Market Analysis Go to the Charging Station page→ #### Automotive In automotive, managing dealer, service and spare-parts networks well is critical to customer satisfaction and operational efficiency. With a strong data foundation and AI-powered technology, Next Geo helps automotive companies optimise their location-based strategic decisions. Micro Market Analysis Dealer and Product Segmentation Potential Dealer Analysis Data Services Integration Go to the Automotive page→ #### Health In healthcare, the effectiveness of an investment depends on choosing the right location and analysing the area thoroughly. With a strong data foundation and AI-powered technology, Next Geo helps you plan healthcare investments as efficiently as possible. Macro Strategy Report Investment Environment Report Pharmacy Segmentation Go to the Health page→ #### Telecommunication In telecommunications, location is a decisive factor at every stage, from infrastructure investment through to trade marketing. With a strong database and AI-powered technology, Next Geo helps you plan your investments accurately and raise your efficiency. Location Selection Analyses Store Segmentation Performance Prediction Competition Reports Go to the Telecommunication page→ #### Insurance In insurance, location data plays a critical role in accurate pricing, risk assessment and field organisation. Next Geo lets insurers direct their field teams more effectively and make data-driven decisions across everything from policy writing to claims management. Risk Zone Analysis Policy Density and Distribution Analysis Location Optimization of Field Teams Branch and Agency Location Selection Prediction with Artificial Intelligence Go to the Insurance page→ #### Advertising In advertising, reaching your target audience in the right place at the right time is one of the foundations of a successful campaign. With a strong data foundation and AI-powered technology, Next Geo helps you optimise your advertising strategy for maximum effect. Target Audience Analysis Location-Based Campaign Planning Interaction and Conversion Prediction Advertising Performance Optimization Go to the Advertising page→ #### Fast Delivery In fast delivery, the right location strategy is critical to operational efficiency and customer satisfaction. With a strong data foundation and AI-powered technology, Next Geo helps you optimise your distribution network and win a competitive advantage. Distribution Area Optimization Route Optimization Branch Location Selection Geocoding Services Go to the Fast Delivery page→ #### Food and Beverage In food and beverage, success comes not from the product alone but from the right location, an effective service area and operational efficiency. With solutions built for restaurant and café chains, Next Geo makes a difference to both dine-in and delivery strategy. Branch Opening Strategy with Location Selection Delivery Area Optimization Order Data Integration (via API) Go to the Food and Beverage page→ #### Public The effectiveness of public investment and services is directly tied to sound location analysis. With a strong data foundation and AI-powered technology, Next Geo helps public institutions optimise their planning and operational processes. Digital City Guide Inventory Management Platform Smart City Platforms Investment Feasibility Report Go to the Public page→ IN THEIR WORDS ### Four clients on what changed. Statements provided by the companies themselves. The passages below are quoted verbatim and in their original order; where text is left out, the gap is marked. One of Next Geo’s most valuable contributions has been its “Site and Region Selection” solution. With advanced algorithms, regions with store potential across Turkey are prioritized, enabling us to make data-supported decisions. This allows us to focus on the right locations and use our resources more efficiently. Next Geo is not just a technology provider for us—it is a strategic business partner. Özgür Cihan Arslan Group Sales Manager, Yataş Group Our collaboration with Next Geo has transformed our location-based decision-making processes into a data-driven structure. With the flexibility of their software infrastructure and the analytical support they provide to both our field and headquarters teams, we have gained speed, accuracy, and efficiency in our store opening processes. Today, we adopt a strategic, data-driven approach in all our store investments, rather than relying on instincts. Erdinç Kurtul Leasing Director, Madame Coco The process begins with our internal team identifying potential locations. These locations are then thoroughly analyzed using Nextgeo’s modules, which report back to us with data such as population density, socio-economic indicators, demographic profiles, and surrounding commercial activity. Thanks to this collaboration, our brand achieves a strong launch in every new location while enhancing operational consistency and strategic depth. Orçun Aysal Real Estate Manager, Watsons MR.DIY opened its first store in Turkey in November 2021 and reached 170 stores as of August 2025. While growing with the goal of opening 60 new stores each year, accurate and sustainable location selection forms the foundation of our strategy. Accessing the right data is critical for us with our average 600 m² store concept. At this point, NextGeo guides us as our solution partner. Sezen Cin Özdemir Head of Business Development, MR.DIY Each statement was written by the company named beside it. The figures inside a quotation are that company’s own figures about its own store network. NEXT STEP ### Let’s talk about your next location. Bring your candidate sites and we will go through the scoring and the GeoBrain reading together. Request a demo Ask for a quote Next Geo · Maslak, Istanbul · +90 (212) 276 22 33