# Information Bank: Location Analytics Articles > The latest information on location analysis, artificial intelligence and spatial data trends. Stay ahead of the curve with the Next Geo Information Bank. *Source: https://nextgeography.com/en/information-bank/ · Language: en · Updated: 2025-10-21T05:43:44+00:00* *Site index for agents: https://nextgeography.com/llms.txt* A pale grey map of the Marmara region; the frames of the article maps drawn as nested rectangles. INFORMATION BANK ## The data side of location decisions. Everything we publish on site selection, customer segmentation, field planning and risk pricing. Each article sets out which data a decision rests on, and in what order. 11PUBLISHED ARTICLES 4TOPICS 3READING PATHS All three numbers can be counted on this page: eleven articles listed by name below, the four topics that group them, and three reading paths. TOPICS Site selection and investment4 Customers and markets3 Operations and field work2 Risk and pricing1 Every article is on this page; there is no pagination. LATEST ARTICLE · JULY 25, 2026 ### We are on the Global Top 100 Geospatial Companies – 2026 Edition list. We are the only Turkish company in the selection Geoawesome publishes each year. The same list includes the world’s leading GeoAI and location intelligence companies. Read the article→ WHERE TO START ### Three reading paths, by decision. The same articles, ordered by the decision in front of you rather than by subject. Each path is three articles and ends on the Next Geo solution that does the work. Dark plate with three columns: three articles per decision and the solution each path ends on. Three reading paths, nine articles, and the solution each path ends on. PATH 1 #### I am opening a new location 17 Critical Data to Consider When Choosing an Investment Location 2What is Data-Driven Location Scoring and How is it Used? 3The Importance of a Location-Based Approach in Competitor Analysis RELATED SOLUTION Location and Area Selection→ PATH 2 #### I am reviewing an existing network 1Branch Closure or Relocation? Data-Driven Decision Process 2Advantages of Map-Based Planning in Field Operations 3Time and Cost Savings with Location Data in Delivery Services RELATED SOLUTION Optimization→ PATH 3 #### I want to understand my customers 1How to Perform Customer Segmentation with Demographic Data? 2How to Interpret Customer Behavior on a Map? 3How to Ensure Corporate Visibility on Digital Map Platforms? RELATED SOLUTION Segmentation→ ALL ARTICLES ### Eleven articles, four topics. Every row carries the publication date and the article’s own opening line; the topic is on the group heading above it. Newest first within each group. Dark plate with two columns: four topics with their article counts on the left, the four matching solutions on the right. The archive's four topics and the solution opposite each; ten rows, eleven with the featured article above. #### Site selection and investment 4 ARTICLES Related solution: Location and Area Selection→ May 26, 2025 Branch Closure or Relocation? Data-Driven Decision Process Simplification and growth decisions made with data-driven analyses in store network optimization. → May 15, 2025 The Importance of a Location-Based Approach in Competitor Analysis How to conduct map-based competitive analysis, and sectoral usage examples. → May 12, 2025 What is Data-Driven Location Scoring and How is it Used? The operation and benefits of potential scoring systems used in investment and store decisions. → May 9, 2025 7 Critical Data to Consider When Choosing an Investment Location A guide explaining how location-based analyses make a difference in site selection processes. → #### Customers and markets 3 ARTICLES Related solution: Segmentation→ May 30, 2025 How to Interpret Customer Behavior on a Map? Analyzing customer habits and turning them into action with location-based sales data. → May 21, 2025 How to Ensure Corporate Visibility on Digital Map Platforms? Ways to optimize store and branch information on Google Maps, Yandex, and other maps. → May 16, 2025 How to Perform Customer Segmentation with Demographic Data? Regional segmentation techniques used in marketing and sales targeting. → #### Operations and field work 2 ARTICLES Related solution: Optimization→ June 6, 2025 Time and Cost Savings with Location Data in Delivery Services Data-driven planning of package delivery areas in fast delivery and e-commerce operations. → May 19, 2025 Advantages of Map-Based Planning in Field Operations The role of location in route and region management for field teams such as sales, collection, and expertise. → #### Risk and pricing 1 ARTICLE Related solution: Forecasting→ May 23, 2025 How to Make Accurate Pricing with Location-Based Risk Analysis? How location risk scoring is supported by data in insurance, credit, and investment areas. → Three further articles are published in Turkish only: on pricing competition, on location analytics as a discipline, and a TÜİK consumer-confidence infographic. See the Turkish Information Bank→ NEXT STEP ### See it on your own locations. Our team helps you identify the right starting point for your sector and your goals. Next Geo · Maslak, Istanbul · +90 (212) 276 22 33