# Point Report: Address-Based Location Report > Detailed demographic and competitive reports for your chosen locations. Support your investment decisions with data. Point report... *Source: https://nextgeography.com/en/products/point-report/ · Language: en · Updated: 2025-10-21T06:12:41+00:00* *Site index for agents: https://nextgeography.com/llms.txt* PRODUCT · POINT REPORT ## More than an address. Point Report is a data-driven decision support document that deeply analyzes the demographic structure, competitive landscape and accessibility potential of a specific address’s surroundings. Created with the Next Geo database and special modeling data, this report ensures that strategic decisions such as investment, branch opening or location evaluation are based on solid foundations. 6REPORT SECTIONS 3PEDESTRIAN ACCESS RINGS 2DELIVERY FORMATS All three numbers are countable from this page: the six sections in the table below, the report’s three pedestrian access rings at 5, 10 and 15 minutes, and the two delivery formats on the cover sheet. POINT REPORT SAMPLE COVER SUBJECT Get a population, competition and access report for one address ADDRESSBarbaros Mah. Begonya Sk. No: 3, Ataşehir / İstanbul SCOPE Pedestrian access area 5 · 10 · 15 minutes Surrounding radius 1 km Compared against Neighbourhood · District · Province Data Next Geo database · special modeling DELIVERY FORMATS 01 The document. All six sections in one file, maps and competitor list included. 02 WhatsApp Location Report. “Ask for that same report by sending an address in a chat” — a summary that comes back in the thread you sent the address to. Sample cover; the address is illustrative. Two separate lines on the products page lead here: one is the report itself, the other is how you ask for it. REPORT CONTENTS ### Six sections, one address. The report starts at the address itself, draws the pedestrian access area, compares that area’s demographics with the neighbourhood and the district, then steps out to a one-kilometre radius and lists the important locations and the competitors one by one. A lattice of cells covering an İstanbul map: crowded cells in pink, sparser ones in pale lilac, the pink cores gathering separately on each side of the city. The population lattice covering the city, in two colours by density. TABLE OF CONTENTS · FROM THE ADDRESS OUTWARDS, IN THE REPORT’S OWN ORDER SECTION WHAT THE REPORT GIVES YOU FIELDS THE ADDRESS AND ITS ACCESS 01 Location Information Includes the Next Geo Retail Index of the street where the address is located and the commercial potential degree of the location. The shopping density and sectoral attractiveness of the region are presented with quantitative data. Retail Index Commercial potential degree Shopping density 02 Accessibility Area Map 5, 10 and 15-minute pedestrian access areas to the address are visualized on the map. These areas, calculated based on actual pedestrian routes, reveal the physical access volume. 5 minutes 10 minutes 15 minutes Actual pedestrian routes 03 Demographic Access Data Access areas are presented in comparative tables with demographic information such as population, age group, income level and socio-economic segmentation at the neighbourhood, district and provincial level to which the address belongs. Population Age group Income level Socio-economic segmentation THE SURROUNDINGS AND THE COMPETITION 04 Surrounding Point Map – Important Locations Critical locations such as schools, health institutions, official buildings and public areas within a 1 km radius of the address are shown on the map. The environmental density is also measured with the quantity information of these institutions. Schools Health institutions Official buildings Public areas 05 Surrounding Point Map – Competitors Competing businesses operating in the same sector are located on the map within a 1 km radius. The physical density of competition is visually analyzed. Same sector 1 km radius Physical density 06 Competitor Listing Table A detailed list of the competitors shown on the map is provided: it includes the signboard name, brand, full address and distance to the centre address. This allows for direct competitor comparison. Signboard name Brand Full address Distance to the centre All six sections arrive in a single document — maps and competitor list included, for one address. All six headings are the ones listed on the Point Report card on the products page; this page opens them up rather than changing them. The report is produced with the Next Geo database and special modeling data. SAMPLE OUTPUT ### One analysis, two shapes. The first panel is a page from the document: the pedestrian access area around an address and the demographics of that area. The second is the summary for the same address coming back in a chat. The long and the short version of one analysis. REPORT PAGE Sample address · Ataşehir, İstanbul SAMPLE PEDESTRIAN ACCESS AREA · POPULATION 5 min walk 11,500 10 min walk 31,200 15 min walk 54,600 COMPARATIVE ROWS Share aged 15–64Neighbourhood 66% · District 64% 68% AB socio-economic groupNeighbourhood 27% · District 24% 31% Important locations within 1 kmSchools 12 · Health 7 · Public 5 Same-sector competitors within 1 kmNearest at 140 m The first two rows are for the 10-minute pedestrian access area, and the report gives them alongside the neighbourhood, district and provincial figures. The last two are the point count within a 1 km radius. CHAT REPLY WhatsApp Location Report THE ADDRESS GOES OUT, THE REPORT COMES BACK A WhatsApp chat where the sent address Büyükdere Cad. No:245 returns a score card reading 87/100, a 1,000 m population of 126,780 and A+ pedestrian access, beside a pink catchment circle on the map. You send the address into the chat and the summary comes back in the same thread. The full detail — six sections, the maps and the competitor list — stays in the document. Sample output. Figures are illustrative. Real reports are produced for your own address and sector, combining the Next Geo database and special modeling data. The report’s three map pages, in the order they appear in the document. The access area is drawn along the street network rather than as a circle; the important locations within one kilometre are marked on one map, and the same-sector competitor sites on another. Four nested, ragged bands spread out from a white dot on a dark street map, hot pink at the core fading to purple at the rim, with a legend listing 20, 15, 10 and 5 minutes. 02 · Accessibility Area Map A pink analysis point in a white ring sits mid-map, surrounded by scattered white dots for malls, schools and hospitals and pale blue ones for public transport, keyed at lower left. 04 · Surrounding Point Map – Important Locations The dark map carries just two symbols: the white-ringed pink analysis point at its centre and dozens of white competitor dots scattered around it, thickening near the middle. 05 · Surrounding Point Map – Competitors HOW YOU GET ONE ### From an address to a report, in three steps. Behind each step there is a named Next Geo product or a named data source. There is no surprise layer in between. Dots gathered into a one-kilometre disc on a Levent map: food and beverage points in pink, other commercial points in pale lilac, with nothing marked outside the circle. One kilometre around an address, with food and drink told apart from the rest. #### You give the address and the sector The full address you are evaluating is enough. You add your sector next to it: the report lists businesses “operating in the same sector”, so what counts as a competitor depends on the sector, and that definition matters as much as the address itself. Full address Sector Competitor definition #### The address becomes a point, the layers attach The address is matched and verified first: as long as a point sits on the wrong coordinate, everything said about its surroundings is wrong. Then the 5, 10 and 15-minute pedestrian rings are drawn and demographics, surrounding points and competition are attached to those rings. Address matching Verification Next Geo database Special modeling #### The report is delivered All six sections arrive in a single document, maps included. If you want the summary for that same address in a chat instead, the WhatsApp Location Report sends the short version of the same analysis back to where you sent the address. Document WhatsApp Location Report If you need to evaluate a whole branch list rather than a single address, compare candidate areas by drawing them on a map, or receive the report at regular intervals, the same data infrastructure runs behind Next Geo’s other products and solutions. NEXT STEP ### Let’s start with one address. Send us the address you are evaluating and the sector you work in, and we will work out together which sections of the Point Report your decision needs. Next Geo · Maslak, İstanbul · +90 (212) 276 22 33