# Location-Based Targeting for Advertising > Increase the impact of your advertising campaigns with location-based targeting. Reach the right audience at the right time with Next Geo. *Source: https://nextgeography.com/en/sectors/advertising/ · Language: en · Updated: 2025-10-21T06:03:38+00:00* *Site index for agents: https://nextgeography.com/llms.txt* ADVERTISING ## Which areas hold your audience? In the advertising sector, reaching the target audience at the right time and in the right place is one of the cornerstones of campaign success. Next Geo helps you optimize your advertising strategies and achieve maximum impact with its robust data infrastructure and AI-powered technologies. 4ANALYSIS TITLES 3SOLUTION PAGES 1PRODUCT PAGE All three numbers can be counted from this page: the four analysis titles below, and the three solution pages and one product page they resolve into. THE QUESTION ON THE SECTORS PAGE Which areas hold the target audience, and where does a campaign land? The question has two halves, and so does this page. The ranking below answers the first; the campaign scorecard answers the second. AREA RANKING Sample campaign · 4 areas, İstanbul SAMPLE RANKED BY TARGET AUDIENCE MATCH 01 Kadıköy 14 media points 87 02 Ataşehir 9 media points 82 03 Göztepe 6 media points 79 04 Üsküdar 11 media points 68 The score is how closely an area’s demographic structure, consumer behaviour and socio-economic indicators match the campaign’s target audience definition. The line under each bar counts how many points from your own media list sit in that area: the highest score is not always the area where you hold the most inventory. Sample output; figures are illustrative. OUR OFFERED VALUES ### Four analysis titles for advertising. The question had two halves; so do the titles. Each of the four resolves into a named Next Geo solution or product: the whole row is the link to that page, and there is no separate “more info” line. AUDIENCE #### Who, and where? Which areas hold your target audience and at what density — and how many of your billboards, screens and other media stand in front of it. 01 PRODUCT · LOCATION ANALYSIS WEB Target Audience Analysis Analyze your target audience in detail with demographic data, consumer behaviors, and socio-economic indicators. Thus, deliver your advertising messages to the most suitable audience. Location Analysis Web→ 02 SOLUTION · LOCATION AND AREA SELECTION Location-Based Campaign Planning Determine the most effective locations for your billboards, digital screens, and other media tools with AI-powered location analytics. Increase your visibility and reach. Location and Area Selection→ RETURN #### What does it bring back? How much interaction and conversion a campaign is expected to produce in each area — and what it actually produced once it started. 03 SOLUTION · FORECASTING Interaction and Conversion Prediction Predict the potential interaction and conversion rates of your new campaigns by analyzing past campaign data and environmental factors. Use your budget most efficiently with this information. Forecasting solution→ 04 SOLUTION · OPTIMIZATION Advertising Performance Optimization Monitor the performance of your ongoing campaigns with real-time data flow and AI algorithms. Quickly make the necessary adjustments to maximize effectiveness. Optimization solution→ NEIGHBOURHOOD SCALE · FOUR STEPS #### Where in the city does the audience concentrate? Demographics, consumer behaviour and socio-economic indicators come together at neighbourhood scale, and every neighbourhood lands on one of four steps — primary target, secondary, expansion, out of scope. Who sees the message, and where, follows from that split. Hexagonal columns rising in tilted perspective, tall magenta towers forming a band through the middle and dropping to squat purple and indigo cells at the fringes, beside a four-step key. Target Audience Analysis · primary, secondary, expansion and out-of-scope zones OUTDOOR · DIGITAL SCREEN · OVERLAP #### Where do your boards stand against that density? Your media inventory is then laid over the same stepped layer, so every billboard and digital screen is set against the places where the target audience is dense. Where the two coincide is where the budget is working; where they do not is the next campaign’s question. Seven magenta squares and six magenta circles interleaved across the right half of a near-black İstanbul map, with a two-symbol key under the title at left. Location-Based Campaign Planning · media sites against target-audience density Audience and Return are a reading order, not a separate product family: all four titles run on the same data infrastructure. The titles and their descriptions are the same ones listed on the Advertising card on the /en/sectors/ page. SAMPLE OUTPUT ### What was forecast, what came back? The top row of the ranking at the head of this page was Kadıköy. The scorecard takes that area and sets the values forecast before the campaign started beside the ones that came in while it ran. Both the ranking and the scorecard are outputs of the four analysis titles above. Advertising structures as large pink dots over a pale fabric of transit stops. Advertising structures over the fabric of transit stops. CAMPAIGN SCORECARD Sample area · Kadıköy, İstanbul SAMPLE FORECAST AND ACTUAL 84,300 PEOPLE WITHIN A 10-MINUTE DRIVE · 14 MEDIA POINTS Measure FORECAST ACTUAL Interaction index 118 124+6 Conversion index 112 103−9 Budget share 32% 26%−6 pts HOW TO READ THE SCORECARD The indexes are stated against the campaign’s own average as 100. The forecast column is produced before the campaign starts, from past campaign data and the area’s environmental factors; the actual column is updated while the campaign is running. Interaction came in above the forecast here and conversion below it, so the budget share was reduced without stopping the campaign and the difference moved to the second area in the ranking. All three rows belong to one loop: the budget is allocated along the order the ranking gives, and reallocated every time the scorecard is rewritten. Sample output. Figures are illustrative. Real outputs are produced from your own target audience definition and your own media list. HOW WE START ### From your media list to an area ranking. Three steps. Behind each one is a named Next Geo solution or product; there is no surprise layer in between. Advertising structures over the transit fabric of the Kagithane–Sisli frame. Advertising structures and transit stops along the Kagithane–Sisli belt. #### Your media list becomes points Billboard, digital screen, store and dealer addresses do not enter the analysis as they arrive: they are matched, enriched, deduplicated and verified. A billboard sitting on the wrong coordinate makes everything said about the audience around it wrong. Matching Enrichment Deduplication Verification #### Audience layers are attached Demographic structure, consumer behaviour, socio-economic indicators and access layers are attached around each point; how closely an area matches your target audience definition comes out of that. Demographics Consumer behaviour Socio-economic indicators Access #### Ranking, forecast and scorecard Areas are ranked on a single match score, an interaction and conversion forecast is produced for each of them, and the budget is allocated along that ranking. Once the campaign starts the same table is rewritten with actual values and the budget is updated without stopping it. Area ranking Interaction forecast Campaign scorecard If your target audience definition is not a ready-made segment, the same infrastructure builds one. If the campaign feeds a store, dealer or branch network there are two further steps: the demographics, competition and access potential around a single address are collected in one document in Point Report, and putting the person the campaign sends you onto a branded map interface on your own site is what GeoView is for. NEXT STEP ### Let’s map your campaign together. Let’s work out together which data set and which analysis title your target audience definition and your media list actually need. Next Geo · Maslak, İstanbul · +90 (212) 276 22 33