# Field, Route and Network Optimisation > Optimization your business processes and field operations with spatial data. Maximize efficiency with Next Geo solutions. *Source: https://nextgeography.com/en/solutions/optimization/ · Language: en · Updated: 2026-08-16T21:48:48+00:00* *Site index for agents: https://nextgeography.com/llms.txt* A pale grey map of Istanbul province; large pink discs standing out among faint points. SOLUTION · OPTIMIZATION ## Is your existing network set up correctly? Successful brands know not only where they are, but also where they can be better. Next Geo helps you restructure your business processes and make them more efficient with location data. 4OPTIMIZATION TITLES 4OUTPUTS 3STAGES All three numbers can be counted from this page: the four optimization titles below, the four outputs each one gives, and the three stages that apply them. THE QUESTION ON THE SOLUTIONS PAGE Is my existing network set up correctly? The question has two halves, and so does this page. Existing. How many points you run today; where each one stands on sales performance, customer density, competitive impact and environmental potential; and what it costs to keep open. Set up correctly. Which point is in the right place, which one is taking another’s customers, and which high-potential area your network does not cover at all. THE NETWORK YOU HAVE → THE ONE PROPOSED ### One network, two states. A dot cloud on a pale grey map of Istanbul: points standing close to another pile up in the centre, while isolated lilac points thin out towards the edges. The points of an example network, in two colours by how close they stand. THE FOUR MEASURES OPTIMIZATION WORKS ON MEASURE SEEN TODAY → PROPOSED Sales performance A score per point, from sales, access and competition Closure or relocation for a low-scoring point Cannibalization Point pairs with overlapping catchments A relocation that removes the overlap Coverage gap High potential left outside the coverage A new point that closes the gap Operational cost Rent, headcount and logistics, per point Streamlining and a logistical advantage Output A closure, relocation or repositioning recommendation on a point-by-point basis. A recommendation is not a decision — closing and moving are the brand’s call. All four measures work on the same list of points; the table only puts what each one sees today next to what it recommends in return. #### Benefits of optimization 01 Early detection of low-performing points 02 Minimizing unnecessary costs 03 Directing investments to more efficient areas 04 Strategically simplifying and strengthening your location network OPTIMIZATION TITLES ### Four titles, four outputs. We answer all questions, such as which branches should be supported, which should be restructured, and which regions can yield more potential. SALES · ACCESSIBILITY · CUSTOMER PROFILE · COMPETITION #### Which point is strong, and which is weak? We analyze all your stores or service points in detail in terms of sales, accessibility, customer profile, and competitive strength. A five-column table of four stores — code, location, revenue index, cannibalization, score — where Maslak scores 92 at 4% overlap and Levent · Çarşı only 38 at 38%. Current Location Performance Analysis · four sites, revenue index and cannibalisation side by side UNDERPERFORMANCE · CANNIBALIZATION #### Which point is taking your own network’s customers? We identify locations that underperform or cause cannibalization, and provide action recommendations that best suit your brand. Sixteen points spread across a metropolitan İstanbul map in three states: nine pink to keep, four navy to relocate and three struck through to close. Identifying Sites That Should Close or Relocate · sites to keep, relocate and close on one map UNDER-COVERAGE · HIGH POTENTIAL #### Which area is left outside your coverage? We offer solutions tailored to high-potential but under-covered areas, enabling you to strategically expand your location network. Three same-radius coverage circles — pink, violet and navy, each with a centre dot — across the Anatolian side, the first two overlapping, a dashed empty circle marking a gap. Repositioning and Coverage Area Optimization · three new coverage areas and the gap between them RENT · HEADCOUNT · LOGISTICS #### Can the same network be run for less? We aim to improve your resource utilization by evaluating costs such as rent, number of employees, and logistics on a location basis. Three white cards on navy, each opening with a pink bar: annual net impact, route distance and overlapping area — the three items optimization measures. Operating Cost Optimization · annual net effect, route distance and overlapping area Two of the titles measure and two propose: the first and the fourth evaluate the network as it stands today, the second and the third produce the recommendation that changes its shape. That is a reading order, not a separate package — all four titles work on the same list of points. OPTIMIZATION STAGES ### From the network you have to the one you need. Three stages, in the order Next Geo publishes for this solution. The first measures, the second diagnoses, the third changes the shape of the network. Population cells on a map of Istanbul in two colours: the dense centre in lilac, a wide pink belt around it. Population cells in two colours, by their distance from the example network. #### Analyze Current Network All your stores, branches, or service points are evaluated with criteria such as sales performance, customer density, competitive impact, and environmental potential. It is clearly revealed which point is strong and which is weak. Point list Sales performance Customer density Competitive impact #### Identify Problem and Overcrowded Spots Locations that underperform, cause cannibalization, or have high operational costs are identified. Closure, relocation, or repositioning recommendations are offered with AI-powered analyses. Cannibalization Underperformance Operational cost Action recommendation #### Restructure the Network, Increase Efficiency The entire location network is optimized with investments in high-potential areas, streamlining in inefficient points, and arrangements that will provide logistical advantages. Result: a sustainable structure achieved with lower costs and higher performance. Coverage area New point Streamlining Logistical advantage Stage one asks you for one thing: a current list of points — an address or a coordinate for each, together with sales and cost data if you hold it. If the list arrives as address lines, matching, de-duplicating and verifying them are the titles of the Data Services solution; where a relocated or new point should go is Location and Area Selection’s job, and what it would sell there is Forecasting’s. NEXT STEP ### Growing is not always adding more. Sometimes, growth begins not with adding more, but with better utilization of what you have. Make your location network the most efficient with Next Geo. Let’s go through your network together: how many points you run, which ones are taking each other’s customers, and which area you do not cover — let’s start with your list of points. Next Geo · Maslak, İstanbul · +90 (212) 276 22 33