As Yataş Group, while expanding our store network across Turkey, we are well aware that choosing a good location alone is no longer enough. Many factors—from demographics and competitive intensity to accessibility and traffic flow—directly impact a store’s success. That’s why we needed a more analytical, data-driven, and technology-supported approach.

It was during this search that we crossed paths with Next Geo. We first started using the Location Analysis Web solution. With this tool, we were able to analyze critical data—such as the socio-demographic structure, competitive landscape, and customer potential of target regions—through map-based visualizations.

We then introduced the Location Analysis Mobile application for our field teams. Thanks to this mobile solution, our teams can evaluate the strengths and weaknesses of a location with real-time data, even while on-site.

One of Next Geo’s most valuable contributions has been its “Site and Region Selection” solution. With advanced algorithms, regions with store potential across Turkey are prioritized, enabling us to make data-supported decisions. This allows us to focus on the right locations and use our resources more efficiently.

Next Geo is not just a technology provider for us—it is a strategic business partner. Knowing that every new store opening is backed by robust analysis and reliable technology gives us a significant advantage. We believe this partnership will continue to grow stronger in the long term.

As Madame Coco, expanding our store network with the right locations is one of our top strategic priorities. However, changing demographics and competitive conditions have made it necessary for us to adopt more analytical and rapid solutions in location selection.

Our collaboration with Next Geo has transformed our location-based decision-making processes into a data-driven structure. With the flexibility of their software infrastructure and the analytical support they provide to both our field and headquarters teams, we have gained speed, accuracy, and efficiency in our store opening processes.

The software team’s ability to take swift action and their strategic support behind the scenes have been highly effective in shaping our goals from the outset.

Location Analysis Web: Enabled us to analyze dozens of variables—such as population, competition, foot traffic, and proximity of stores and competitors—in a visualized format.

Location Analysis Mobile: Our field teams can now instantly perform analyses via the mobile application at the addresses where we consider opening new stores.

Site and Region Selection: For new store openings, regions that align with our brand and product profile are prioritized and presented to us through Next Geo's algorithms.

Today, we adopt a strategic, data-driven approach in all our store investments, rather than relying on instincts. This strong collaboration with Next Geo is not just operational support for us—it represents a strategic partnership.

As Watsons, a global cosmetics and personal care retailer, we continue to grow by expanding our service network through the rapidly increasing number of stores in various cities across Turkey. This growth not only allows us to reach more people with our products but also strengthens our brand awareness and solidifies our strong position in the sector.

Behind this large-scale operation lie meticulously managed processes. As part of our rapid growth strategy, we recognize that identifying new store locations requires not only consideration of physical space but also a deep analysis of environmental, socio-economic, and demographic data. At this point, our strategic collaboration with Nextgeo has become one of the key building blocks of our success.

The joint working model we have developed with Nextgeo has added a valuable analytical perspective to our decision-making processes. The process begins with our internal team identifying potential locations. These locations are then thoroughly analyzed using Nextgeo’s modules, which report back to us with data such as population density, socio-economic indicators, demographic profiles, and surrounding commercial activity. This information not only helps us assess the attractiveness of a location but also provides crucial insights into long-term profitability and brand visibility.

Thanks to this collaboration, our brand achieves a strong launch in every new location while enhancing operational consistency and strategic depth. Our continued success is driven by the synergy of smart partnerships, data-driven strategies, effective presentation techniques, and a passionate vision.

A Growing Journey with MR.DIY: Towards the 200th Store

MR.DIY began its journey in July 2005 as a small hardware store on Jalan Tuanku Abdul Rahman in Kuala Lumpur, Malaysia. Today, with its extensive store network in countries such as Malaysia, Singapore, Thailand, Brunei, Indonesia, the Philippines, Cambodia, India, Turkey, Spain, Vietnam, Bangladesh, and Poland, it has become one of the largest home improvement and household goods retailers in the world.

MR.DIY opened its first store in Turkey in November 2021 and reached 170 stores as of August 2025.
On this journey of 170 stores:

• Our 1st store was at Ümraniye Meydan Mall,

• Our 50th store was at Bodrum Shop & Go Mall,

• Our 100th store was at Istanbul Canpark Mall,

• Our 150th store was at Antalya Agora Mall.

Now we are eagerly awaiting our 200th store!

While growing with the goal of opening 60 new stores each year, accurate and sustainable location selection forms the foundation of our strategy. Accessing the right data is critical for us with our average 600 m² store concept. At this point, NextGeo guides us as our solution partner.

NextGeo, with its thematic maps, mobility data, competitor analyses, information on new openings by sector players, up-to-date data on retail streets, user-friendly interface, and mobile application, has become one of the most frequently used tools by MR.DIY’s Business Development (Real Estate) team.

Stay tuned to follow us and NextGeo on this exciting journey towards our 200th store!