Data-Driven Planning of Package Delivery Areas in Fast Delivery and E-Commerce Operations. Delivery services have become the main determinant of customer satisfaction, especially in e-commerce, quick market, food, and logistics sectors. However, with the increasing order volume, making on-time deliveries, keeping…
How to Interpret Customer Behavior on a Map?
Analyzing customer habits and turning them into action with location-based sales data. Customer behavior analyses are no longer limited to basic characteristics such as age, income, and gender. With the development of location data, customer movements, preferences, and loyalty levels can…
Branch Closure or Relocation? Data-Driven Decision Process
Simplification and growth decisions made with data-driven analyses in store network optimization. With changing consumer habits, increasing costs, and digitalized service structures, businesses are now re-evaluating their physical branch numbers. However, deciding whether to close a branch or move it to…
How to Make Accurate Pricing with Location-Based Risk Analysis?
How location risk scoring is supported by data in insurance, credit, and investment areas. Determining the right price for a product or service is possible not only with cost and profit targets but also with the correct measurement of risk. Especially…
How to Ensure Corporate Visibility on Digital Map Platforms?
Ways to optimize store and branch information on Google Maps, Yandex, and other maps. Today, a user’s first contact with a brand often begins not physically, but through a map. If a store, branch, dealer, or service point is not correctly…
Advantages of Map-Based Planning in Field Operations
The role of location in route and region management for field teams such as sales, collection, and expertise. Field operations planning is vital for the effective operation of distribution, sales, expertise, service, or collection teams. However, the success of the operation…
How to Perform Customer Segmentation with Demographic Data?
Regional segmentation techniques used in marketing and sales targeting. Reaching the right customer, in the right place, with the right message is every business’s goal. However, the way to achieve this goal is based not only on sales data but also…
The Importance of a Location-Based Approach in Competitor Analysis
How to conduct map-based competitive analysis and sectoral usage examples. Today, competition is shaped not only by product and service quality but also by where you are located. The success of a store or service point is directly related to the…
What is Data-Driven Location Scoring and How is it Used?
The operation and benefits of potential scoring systems used in investment and store decisions. Opening a store, planning a new service point, or evaluating existing locations… The “potential of the location” lies behind all these decisions. However, this potential is no…
7 Critical Data to Consider When Choosing an Investment Location
A guide content explaining how location-based analyses make a difference in site selection processes. Opening a new store, establishing a service point, or making a branch investment… Regardless of the sector you are in, choosing the right location is critical for…