INFORMATION BANK
The data side of location decisions.
Everything we publish on site selection, customer segmentation, field planning and risk pricing. Each article sets out which data a decision rests on, and in what order.
- 11PUBLISHED ARTICLES
- 4TOPICS
- 3READING PATHS
All three numbers can be counted on this page: eleven articles listed by name below, the four topics that group them, and three reading paths.
WHERE TO START
Three reading paths, by decision.
The same articles, ordered by the decision in front of you rather than by subject. Each path is three articles and ends on the Next Geo solution that does the work.
ALL ARTICLES
Eleven articles, four topics.
Every row carries the publication date and the article’s own opening line; the topic is on the group heading above it. Newest first within each group.
Site selection and investment
4 ARTICLES
-
Branch Closure or Relocation? Data-Driven Decision Process
Simplification and growth decisions made with data-driven analyses in store network optimization. → -
The Importance of a Location-Based Approach in Competitor Analysis
How to conduct map-based competitive analysis, and sectoral usage examples. → -
What is Data-Driven Location Scoring and How is it Used?
The operation and benefits of potential scoring systems used in investment and store decisions. → -
7 Critical Data to Consider When Choosing an Investment Location
A guide explaining how location-based analyses make a difference in site selection processes. →
Customers and markets
3 ARTICLES
-
How to Interpret Customer Behavior on a Map?
Analyzing customer habits and turning them into action with location-based sales data. → -
How to Ensure Corporate Visibility on Digital Map Platforms?
Ways to optimize store and branch information on Google Maps, Yandex, and other maps. → -
How to Perform Customer Segmentation with Demographic Data?
Regional segmentation techniques used in marketing and sales targeting. →
Operations and field work
2 ARTICLES
-
Time and Cost Savings with Location Data in Delivery Services
Data-driven planning of package delivery areas in fast delivery and e-commerce operations. → -
Advantages of Map-Based Planning in Field Operations
The role of location in route and region management for field teams such as sales, collection, and expertise. →
Risk and pricing
1 ARTICLE
Three further articles are published in Turkish only: on pricing competition, on location analytics as a discipline, and a TÜİK consumer-confidence infographic.
See the Turkish Information Bank→NEXT STEP
See it on your own locations.
Our team helps you identify the right starting point for your sector and your goals.
Next Geo · Maslak, Istanbul · +90 (212) 276 22 33
