Information Bank

As Next Geo, we are proud to be the only Turkish company included in the Global Top 100 Geospatial Companies – 2026 Edition, published by Geoawesome. Being featured in a selection that als

Data-Driven Planning of Package Delivery Areas in Fast Delivery and E-Commerce Operations. Delivery services have become the main determinant of customer satisfaction, especially in e-commer

Analyzing customer habits and turning them into action with location-based sales data. Customer behavior analyses are no longer limited to basic characteristics such as age, income, and gend

Simplification and growth decisions made with data-driven analyses in store network optimization. With changing consumer habits, increasing costs, and digitalized service structures, busines

How location risk scoring is supported by data in insurance, credit, and investment areas. Determining the right price for a product or service is possible not only with cost and profit targ

Ways to optimize store and branch information on Google Maps, Yandex, and other maps. Today, a user’s first contact with a brand often begins not physically, but through a map. If a st

The role of location in route and region management for field teams such as sales, collection, and expertise. Field operations planning is vital for the effective operation of distribution,

Regional segmentation techniques used in marketing and sales targeting. Reaching the right customer, in the right place, with the right message is every business’s goal. However, the w

How to conduct map-based competitive analysis and sectoral usage examples. Today, competition is shaped not only by product and service quality but also by where you are located. The success