HEALTH
3
SCALES, ONE QUESTION
The same question is asked three times: of a district, of one candidate address, and of an entire pharmacy portfolio you already own. Each scale has one analysis title and one sample output, and all three can be counted below.

What can the investment area support, and what surrounds it?
The effectiveness of investments in the healthcare sector depends on choosing the right location and conducting a comprehensive analysis of the region. Next Geo helps you plan your healthcare investments most efficiently with its robust data infrastructure and AI-powered technologies.
- 3ANALYSIS TITLES
- 2SOLUTION PAGES
- 1PRODUCT PAGE
All three numbers can be counted from this page: the three analysis titles below, and the two solution pages and one product page they resolve into. Scales and titles match one to one — one title at each scale.
THREE SCALES, THREE OUTPUTS
One question, asked of a district, an address, a portfolio.
The order is the order the work is done in: the district shortlist first, then the candidate address in the shortlist’s top row, then the pharmacy portfolio you already own. Each scale has one analysis title and one sample output that title returns.
- 01 · DISTRICT
- Which one supports it?
- 02 · CANDIDATE ADDRESS
- What surrounds it?
- 03 · PHARMACY PORTFOLIO
- Which group is each in?
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01 · DISTRICT SCALE
Which district can support the investment?
SOLUTION · REPORTING
Macro Strategy Report
Create your district-based investment strategies by analyzing age, income level, socio-economic status, and lifestyle statistics of districts across Turkey, along with existing healthcare investments.
Reporting solution→DISTRICT SHORTLIST Sample shortlist · 4 districts SAMPLERANKED BY MACRO STRATEGY SCORE RANK DISTRICT SCORE 65+ SHARE 01 Kadıköy 87 14.2% 02 Ataşehir 82 9.8% 03 Ümraniye 74 8.4% 04 Maltepe 68 11.6% The score comes from reading a district’s age, income level, socio-economic status and lifestyle layers next to the healthcare investments already standing there. The last column is the share of the population aged 65 and over: a high score means something different depending on which age group it carries.
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02 · ADDRESS SCALE
What is around the candidate address?
PRODUCT · POINT REPORT
Investment Environment Report
Make informed investment decisions by evaluating the demographic structure, existing healthcare institutions, and competitive landscape around your planned healthcare investments.
Point Report→INVESTMENT ENVIRONMENT REPORT Sample candidate address · Kadıköy, İstanbul SAMPLEAROUND THE CANDIDATE ADDRESS
- Population, 10-minute drive
- 84,300
- Population aged 65 and over
- 11,970
- Hospitals and clinics in the band
- 6
- Family health centres in the band
- 4
- Pharmacies in the band
- 23
- Public transport access
- High
The same rows are recalculated for every candidate address. The decision does not come from one address looking good; it comes from reading the shortlisted addresses against each other on identical rows.
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03 · PORTFOLIO SCALE
Which group does each of my pharmacies sit in?
SOLUTION · SEGMENTATION
Pharmacy Segmentation
Determine the most suitable pharmacy groups by segmenting existing pharmacies based on their proximity to public/private hospitals, family health centers, public institutions, and the surrounding demographic structure.
Segmentation solution→PHARMACY SEGMENTATION Sample pharmacy portfolio · 120 points SAMPLESEGMENTS BY SURROUNDINGS
- 38 Neighbourhood pharmacy Residential surroundings; a high share of residents aged 65 and over.
- 34 Near a family health centre Within walking distance of one or more family health centres.
- 29 Near a hospital Within walking distance of a public or private hospital.
- 19 Near public institutions Surroundings driven by public institutions and daytime working population.
The segments do not come from a ready-made list; they are derived from the institutions and the demographic structure around each pharmacy. The split itself is part of the output: which group is visited how often is read from the same table.
The three titles are not a separate product family; all three run on the same data infrastructure. Pharmacy Segmentation is a surroundings question too — it simply asks it of an entire portfolio rather than of one candidate address.
Sample output. The figures are illustrative. Real reports are produced from your own candidate or pharmacy list.
HOW WE START
From your candidate list to a district shortlist.
Three steps. Behind each one is a named Next Geo solution or product; there is no surprise layer in between.
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01
Addresses become points
Your candidate addresses or your pharmacy portfolio arrive as addresses; they are matched, enriched, de-duplicated and verified. As long as a point sits on the wrong coordinate, everything said about its surroundings is wrong.
- Matching
- Enrichment
- De-duplication
- Verification
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02
District and surroundings layers are attached
At district scale: age, income level, socio-economic status and lifestyle statistics. At point scale: the surrounding population, the existing healthcare institutions and the competition.
- Age profile
- Income level
- Socio-economic status
- Existing institutions
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03
The shortlist and the reports come out
Districts are ranked on a single score, shortlisted addresses are compared on identical rows, and an existing pharmacy portfolio is split into segments by its surroundings.
- Macro Strategy Report
- Investment Environment Report
- Pharmacy Segmentation
If the investment sits on the public side, the same infrastructure runs there too: Next Geo has a separate Public sector page, and its Investment Feasibility Report reads the existing amenities and the population profiles of a region together.
NEXT STEP
Let’s map your healthcare investment together.
Let’s decide together which dataset and which analysis title your investment actually needs.
Next Geo · Maslak, Istanbul · +90 (212) 276 22 33
