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SOLUTION · REPORTING

How will you present the decision?

The question the solutions page asks about this one: “How do I present the decision?” It has two halves — to whom is a question about scale, in what form is a question about shape — and so does this page.

The most important thing you need when planning investments, managing stores, or conducting market analysis is accurate, up-to-date, and understandable data. With Next Geo’s customized reporting services, you support your growth strategies with data, anticipate risks, and clearly see opportunities.

Tell us what you need to report See the sample output
  • 3REPORT TYPES
  • 5SHARED PROPERTIES
  • 3SAMPLE PANELS

All three numbers can be counted from this page: the three rows of the table below, the five shared properties under it, and the three sample output panels.

REPORT TYPES

Three report types, three decision scales.

Which report you need is not a matter of taste — it is a matter of how wide the decision is. The first half of the question, to whom, is a question about scale: an investment board looking at the whole country, a regional manager assessing one point of sale, or a marketing team watching competitors move? The three rows of the table answer at those three scales.

THE THREE, SIDE BY SIDE
REPORTSCALEWHOSE DESKTHE QUESTION IT ANSWERS
01Macro Strategy ReportSCALEProvince and district · all of TurkeyWHOSE DESKInvestment boardTHE QUESTION IT ANSWERSWhich province or district should the investment go to?
02Micro Location ReportSCALEStreet, avenue, mall, point of saleWHOSE DESKRegional managerTHE QUESTION IT ANSWERSWhat will this one location return, and what surrounds it?
03Competition ReportSCALESector and competitor territoryWHOSE DESKMarketing teamTHE QUESTION IT ANSWERSWhere are competitors, how are they growing, which regions?

The three types are not separate packages: they are the same data infrastructure read at three different resolutions. The titles and their descriptions are the same ones listed on the Reporting card at /en/solutions/.

Why Next Geo reports?

The second half of the question, in what form, is a question about shape — and the answer is the same in all three columns: the report type changes, these five things do not.

  1. 01 Data-driven, simplified analyses
  2. 02 Content design tailored to decision support processes
  3. 03 Visuals enriched with maps, tables, and graphs
  4. 04 Optional periodic updates
  5. 05 Format and presentation suitable for corporate needs

SAMPLE OUTPUT

One page from each of the three.

Each row of the table stands here with its own description and its own sample output. The first panel is the ranked list a macro scan produces, the second is one location’s score card, and the third is the same location’s competition rows. All three come out of the same data infrastructure; only the resolution changes.

01

Macro Strategy Report

SCALE · PROVINCE AND DISTRICT

With this report, prepared on a province and district scale across Turkey, discover regions with growth potential. See with data which province or district you should direct your investments to, with regional analyses strengthened by the balance of opportunity and risk.

  • Growth potential
  • Opportunity–risk balance
  • Regional analysis
  • Province and district ranking
MACRO STRATEGY Sample ranking · İstanbul, district scale SAMPLE

POTENTIAL RANKING

  • 01 Kadıköy 87
  • 02 Ataşehir 82
  • 03 Göztepe 79

The report applies the same criteria to every province and district; the first three rows of the list are shown here. The score gathers a region’s opportunity and risk indicators into one number, and the ranking follows that number.

02

Micro Location Report

SCALE · STREET, MALL, POINT OF SALE

Detailed analysis at the street, avenue, shopping mall, or specific point of sale scale. This report provides you with a 360° view of that location with performance prediction, potential score, segmentation, and environmental impact factors.

  • Performance prediction
  • Potential score
  • Segmentation
  • Environmental impact
MICRO LOCATION Sample address · Ataşehir, İstanbul SAMPLE

POTENTIAL SCORE

72/100location score

SELECTED ROWS

Population within 500 m
18,400
Population within 1,000 m
46,900
AB socio-economic group
31%
Important locations within 1 km
24

These rows are the fields the Micro Location Report measures for itself: performance prediction, potential score, segmentation and environmental impact. The score is the combination of those rows, not a separate measurement.

03

Competition Report

SCALE · SECTOR AND COMPETITION

Where are your competitors in your sector, how are they growing, which regions are they focusing on? Thanks to our constantly updated database, track competition on a local scale in many sectors from banking to retail, from automotive to fast-moving consumer goods.

  • Banking
  • Retail
  • Automotive
  • Fast-moving consumer goods
COMPETITION Sample cross-section · same address, same sector SAMPLE

LOCAL COMPETITION

Competitor points within 500 m
1
Competitor points within 1 km
4
Nearest competitor
140 m
Competitor points in the district
26

The same cross-section can be taken for a province, a district or a territory you define. “Where, how are they growing, which regions” is answered by comparing these counts across periods. No brand name is shown in this example.

Sample output. Figures are illustrative. Real reports are produced for your sector, your territory and your decision scale. The district scores are the same ones the homepage sample analysis publishes, and the location and competitor rows are the same ones the Point Report sample uses — so that two sample outputs on one site never contradict each other.

The three report types, in the order above and each at its own scale: the province and district scan, the close-up of one location, and the sector’s local competition.

A dark İstanbul map with magenta heat blooms over the densest corridors, beside a five-row ranking: Kadıköy 87, Ataşehir 82, Göztepe 79, Maltepe 71, Kartal 64.
01 · Macro Strategy Report
A dark Kadıköy heat map ringed in white around one marked point, beside a three-line contents list and a large pink 72 read as the location score.
02 · Micro Location Report
A dark Göztepe map with 500 m and 1 km rings drawn around the pink subject point and four white rivals, beside a table reading 1, 4, 140 m and 26.
03 · Competition Report

HOW A REPORT IS BUILT

A report starts with three questions.

There are three things we ask when a report is requested. The answers decide, in order, which type is prepared, what data has to go into it, and in what form it is delivered.

  1. 01

    How wide is the decision?

    An investment plan for the whole country, an assessment of one street or point of sale, or the movement of competitors in the field? The scale of the decision picks the report type directly — a report that answers a question at the wrong scale is useless even with the right data in it.

    • Province and district
    • Street, mall, point
    • Competitor territory
  2. 02

    What data goes in?

    The report is produced from Next Geo’s constantly updated database. If you hold a point list, sales records or customer addresses, they are added to the analysis — but the addresses have to be matched, de-duplicated and verified before they can be.

    • Next Geo database
    • Point list
    • Sales records
    • Customer addresses
  3. 03

    What form, how often?

    Visuals enriched with maps, tables and graphs; a format and presentation suited to your corporate needs. The report can be a one-off, or it can be refreshed at set intervals on request — in the periodic version, what you are comparing is the difference between periods.

    • Maps
    • Tables
    • Graphs
    • Periodic updates

If your address data is still raw text, step two starts there: matching, enrichment, de-duplication and verification are the headings of Next Geo’s Data Services solution.

NEXT STEP

Let’s work out which report you need.

Every decision starts with a report. Make data-driven decisions, not intuition-based ones, with Next Geo.

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Next Geo · Maslak, İstanbul · +90 (212) 276 22 33