ADVERTISING
Which areas hold your audience?
In the advertising sector, reaching the target audience at the right time and in the right place is one of the cornerstones of campaign success. Next Geo helps you optimize your advertising strategies and achieve maximum impact with its robust data infrastructure and AI-powered technologies.
- 4ANALYSIS TITLES
- 3SOLUTION PAGES
- 1PRODUCT PAGE
All three numbers can be counted from this page: the four analysis titles below, and the three solution pages and one product page they resolve into.
THE QUESTION ON THE SECTORS PAGE
Which areas hold the target audience, and where does a campaign land?
The question has two halves, and so does this page. The ranking below answers the first; the campaign scorecard answers the second.
RANKED BY TARGET AUDIENCE MATCH
- 01 Kadıköy 14 media points 87
- 02 Ataşehir 9 media points 82
- 03 Göztepe 6 media points 79
- 04 Üsküdar 11 media points 68
The score is how closely an area’s demographic structure, consumer behaviour and socio-economic indicators match the campaign’s target audience definition. The line under each bar counts how many points from your own media list sit in that area: the highest score is not always the area where you hold the most inventory. Sample output; figures are illustrative.
OUR OFFERED VALUES
Four analysis titles for advertising.
The question had two halves; so do the titles. Each of the four resolves into a named Next Geo solution or product: the whole row is the link to that page, and there is no separate “more info” line.
AUDIENCE
Who, and where?
Which areas hold your target audience and at what density — and how many of your billboards, screens and other media stand in front of it.
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Target Audience Analysis
Analyze your target audience in detail with demographic data, consumer behaviors, and socio-economic indicators. Thus, deliver your advertising messages to the most suitable audience. Location Analysis Web -
Location-Based Campaign Planning
Determine the most effective locations for your billboards, digital screens, and other media tools with AI-powered location analytics. Increase your visibility and reach. Location and Area Selection
RETURN
What does it bring back?
How much interaction and conversion a campaign is expected to produce in each area — and what it actually produced once it started.
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Interaction and Conversion Prediction
Predict the potential interaction and conversion rates of your new campaigns by analyzing past campaign data and environmental factors. Use your budget most efficiently with this information. Forecasting solution -
Advertising Performance Optimization
Monitor the performance of your ongoing campaigns with real-time data flow and AI algorithms. Quickly make the necessary adjustments to maximize effectiveness. Optimization solution
Where in the city does the audience concentrate?
Demographics, consumer behaviour and socio-economic indicators come together at neighbourhood scale, and every neighbourhood lands on one of four steps — primary target, secondary, expansion, out of scope. Who sees the message, and where, follows from that split.
Where do your boards stand against that density?
Your media inventory is then laid over the same stepped layer, so every billboard and digital screen is set against the places where the target audience is dense. Where the two coincide is where the budget is working; where they do not is the next campaign’s question.
Audience and Return are a reading order, not a separate product family: all four titles run on the same data infrastructure. The titles and their descriptions are the same ones listed on the Advertising card on the /en/sectors/ page.
SAMPLE OUTPUT
What was forecast, what came back?
The top row of the ranking at the head of this page was Kadıköy. The scorecard takes that area and sets the values forecast before the campaign started beside the ones that came in while it ran. Both the ranking and the scorecard are outputs of the four analysis titles above.
FORECAST AND ACTUAL
84,300 PEOPLE WITHIN A 10-MINUTE DRIVE · 14 MEDIA POINTS
| Measure | FORECAST | ACTUAL |
|---|---|---|
| Interaction index | 118 | 124+6 |
| Conversion index | 112 | 103−9 |
| Budget share | 32% | 26%−6 pts |
HOW TO READ THE SCORECARD
The indexes are stated against the campaign’s own average as 100. The forecast column is produced before the campaign starts, from past campaign data and the area’s environmental factors; the actual column is updated while the campaign is running.
Interaction came in above the forecast here and conversion below it, so the budget share was reduced without stopping the campaign and the difference moved to the second area in the ranking.
All three rows belong to one loop: the budget is allocated along the order the ranking gives, and reallocated every time the scorecard is rewritten.
Sample output. Figures are illustrative. Real outputs are produced from your own target audience definition and your own media list.
HOW WE START
From your media list to an area ranking.
Three steps. Behind each one is a named Next Geo solution or product; there is no surprise layer in between.
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01
Your media list becomes points
Billboard, digital screen, store and dealer addresses do not enter the analysis as they arrive: they are matched, enriched, deduplicated and verified. A billboard sitting on the wrong coordinate makes everything said about the audience around it wrong.
- Matching
- Enrichment
- Deduplication
- Verification
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02
Audience layers are attached
Demographic structure, consumer behaviour, socio-economic indicators and access layers are attached around each point; how closely an area matches your target audience definition comes out of that.
- Demographics
- Consumer behaviour
- Socio-economic indicators
- Access
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03
Ranking, forecast and scorecard
Areas are ranked on a single match score, an interaction and conversion forecast is produced for each of them, and the budget is allocated along that ranking. Once the campaign starts the same table is rewritten with actual values and the budget is updated without stopping it.
- Area ranking
- Interaction forecast
- Campaign scorecard
If your target audience definition is not a ready-made segment, the same infrastructure builds one. If the campaign feeds a store, dealer or branch network there are two further steps: the demographics, competition and access potential around a single address are collected in one document in Point Report, and putting the person the campaign sends you onto a branded map interface on your own site is what GeoView is for.
NEXT STEP
Let’s map your campaign together.
Let’s work out together which data set and which analysis title your target audience definition and your media list actually need.