Smarter Decisions in the Field, Faster Decisions at the Center with Location-Based Risk Assessments
In the insurance sector, location data plays a critical role in accurate pricing, risk assessment, and field organization.
Next Geo enables insurance companies to both direct their field teams more effectively and make data-driven decisions in processes from policy production to claims management.
Risk classifications based on earthquake risk, building status, population density, and past claim records are made at the address or neighborhood level.
This ensures more accurate pricing and risk premium calculations.
Field planning of expertise, sales, or collection teams is optimized with location-based data.
Visit density, regional demand, and accessibility of service points are analyzed.
The distribution of existing policies on the map is analyzed; product penetration, service area density, and potential customer clusters are visualized.
With regional data models, it is predicted in advance which regions may have demand for which product groups.
Sales and campaign strategies are shaped according to these insights.
Decision support is provided by analyzing criteria such as regional competition, population structure, service need, and traffic density for new agency openings or branch planning.
